But has it gone too far? In financially dire times when it has become harder than ever to save to buy real assets, like property and shares, women are frittering their money on makeup that not only loses its value as soon as it is purchased, but is also a 'consumable', meaning it will need to be used and disposed of eventually.
Every habit takes six weeks to break
Try a social experiment - do not purchase any new makeup for six weeks. Document your progress. if you slip, ask yourself why you purchased something - was it necessary or an impulse? Often an emotional response triggers an impulse purchased. And then this happens - see the picture on the below, right. Five cartons of makeup...
Sometimes we get caught up with the next big thing we forget to slow down and enjoy what we have.
Take time to create new looks with existing products. For instance in the shoot above, I decided to experiment with my urban decay eye pencils in black and silver to create an ombre lip.
Swap with friends
Have a swap night over a few drinks and swap new, unused makeup with friends. You can even give each other makeovers with your new hauls!
Find budget alternatives
Beauty doesn't have to break the bank. There are loads of budget dupes on the market that rival or even beat premium brands in terms of pigment, texture and wear.
Makeup artist discounts
If you are a makeup artist, only purchase from distributors that can offer you a trade discount. I am a big fan of camera ready cosmetics, and MAC also offer 30% to professionals.
Consult with a makeup artist
If you are unsure what to buy, spend a little on a professional consultation. I provide sessions to clients all the time, where I demonstrate what can be achieved with their existing collection, and suggest perhaps two or three items that they really need to update their look. I have also consulted beginner makeup artists starting out so they don't waste their money on oodles of makeup from the outset.
Find something else to spend on
I discovered something far better to spend my money on - a really nice place to live. I stopped spending on makeup, expanded my business, worked hard and saved to purchase a beautiful manly flat where I can now enjoy beach side living with my husband - all within one year of moving back to Sydney. It took sheer determination, hard work and commitment, but the proof is there - it can be done!
Image (c) www.thebodyparade.com